Halloween is a couple of short weeks away, which means it’s just about time for the holiday marketing sprint. This week, I’ve put together a survival kit to help you get the most out of your seasonal promotions while keeping the rest of your marketing wheels rolling.

Is your holiday marketing plan in place?

It might be the most wonderful time of the year, but piling seasonal promotions on top of your regular marketing campaigns is downright anxiety-inducing.

It’s well worth the effort, though. Holiday shoppers are primed to act, and not just for retail. Even non-seasonal businesses can capitalize on seasonal attention to generate more leads and quick sales both during and after the holidays.

In this guide, you’ll get a step-by-step process to build your most competitive holiday marketing strategy yet, including creative promo ideas and a template to jump-start the process.

Build your best-ever holiday marketing strategy >>

Now’s also the prime time to tune up your Google Ads before the holiday high season. Start by getting a fast, free audit from our Google Ads Performance Grader >>

Are you playing by the new rules of SEO?

AI Overviews may have changed the SEO game, but there are still plenty of clicks and conversions up for grabs on search. That is, if you know how to follow the new rules.

This updated SEO checklist shows how to plan, format, and optimize your content so it ranks and drives traffic now.

Get the new SEO checklist >>

The social media plan you’ll actually use (template included)

Posting “when there’s time” isn’t a sustainable strategy, but sometimes it feels like all you can do. This checklist gives you a repeatable plan that’s super easy to follow so you can consistently post content that achieves your goals. From defining your objectives to evaluating performance, you’ll find everything you need to get more attention and leads from social media.

Achieve your social media marketing goals faster >>

Unlock new demand with Microsoft Ads

Ready to reach customers you’re missing on Google? This guide shows how to set up Microsoft Ads fast, import winning campaigns, and tap placements across Bing, Outlook, Edge, and more. Get clear steps and smart tips to earn extra clicks at a lower cost from day one.

Run Microsoft Ads that expand your reach and ROI >>

Turn one-time buyers into brand loyalists

Loyalty programs help you win repeat revenue and fend off copycat competitors. The best part? There are lots of options to configure a loyalty program that best motivates your unique customers.

In this guide, we’ve curated 17 ways successful brands leverage points, tiers, perks, and experiences to keep customers coming back. Learn why they work and how to use them for your business.

See all 17 loyalty program ideas >>

Rob Glover Senior Copywriter LocaliQ