Oct. 10, 2025
| Today’s news and insights for marketing leaders
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To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
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The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
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Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.
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What trends, challenges, and shifts do you foresee for 2026? Complete our brief survey. And be entered for a chance to win one of five $250 gift cards.
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During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
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PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.
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Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.
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Marketing remains a priority for CPG brands even amid economic pressures. Learn how Coca-Cola leverages generative AI and how legacy brands can crack the social-first marketing code in this Trendline.
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