Sant’Agata Bolognese, Italy/Mayfair, London 10 October 2025 – Lamborghini Mayfair was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann on 9 October, together with guests and VIPs who gathered in the UK capital for the occasion. Situated in London’s iconic Berkeley Square, the showroom with windows onto the exclusive Mayfair neighborhood includes an Ad Personam dealer lounge where clients can personalize their new model, with the most extensive dealer display in Europe of the virtually limitless colours and finishes offered by Lamborghini.

“Lamborghini Mayfair is a true ‘destination’ showroom, and the official inauguration of this exceptional location is testament to the eminent appeal of our Italian super sports car marque,” said Stephan Winkelmann. “Lamborghini has the most complete super sports car model range available, now entirely hybridized with electrification complementing both drivability and the sportiness of our iconic models. The Mayfair opening is a highly strategic and important moment for Lamborghini: the UK is consistently in our top four markets worldwide, and this London location also connects with our international clientele who regularly frequent this capital city. We are delighted to establish this destination boutique location with our long-time partner HR Owen, which continues to demonstrate a long-term investment and commitment to our super sports car brand.”