Digiday Daily

October 10, 2025

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The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side.

TOP STORY

Publishing in the Platform Era

Publisher alliance Ozone makes a larger play for U.S. advertisers

Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year.

OTHER THINGS TO KNOW

During the high-pressure holiday period, brands are turning to enhanced automation and AI tools to help drive conversions and sales. Partner insights from Meta.
Nearly 40% of publishers said in a recent survey that data and analytics is the department primarily responsible for their subscriber growth efforts, with only 14% citing that such efforts are cross-department initiatives. Partner insights from Marigold.
The most forward-thinking brands aren’t pretending waste doesn’t exist; they’re defining it, measuring it and building the infrastructure to turn it into something useful. Waste isn’t a strategy problem — it’s a trust problem. Partner insights from Tinuiti.

MARKETING & PLATFORMS

Member exclusive

Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it

Google on Trial

Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly

Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.

MEDIA

Audio Anywhere

Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium's intimacy

AI is having a transformative impact on content and advertising, and the audio space is no different.

PARTNER INSIGHTS FROM URBAN SCIENCE

Why traditional targeting falls short in today’s market

Relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

Where TV advertising meets precision and performance

This Huluween, do not let your media buy become the real horror story. Disney Campaign Manager makes it simple to reach the right audiences with precision and connect with fandoms where they are already watching on Disney+, ESPN and Hulu streaming platforms. Your clients want reach with impact, not wasted spend on random placements. With one smart platform, you can set up, launch, measure and optimize so every campaign delivers results your clients can see.

Learn more

PARTNER INSIGHTS FROM WIDEORBIT