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Thursday, October 9, 2025

Social Media Today

X Renames Business Subscription Package, Updates Features

Chief Marketer

CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand's goals, and balancing humor and expertise.

Digiday

Ad quality isn’t a checkbox — it’s a context

Beyond an ad quality problem, advertisers have an attention problem.

Adweek

Amazon Reveals Its Starting Lineup of NBA Avertisers

Amazon Ads shares several presenting sponsors for NBA on Prime.

Marketing Dive

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, the pizza chain has a new look and sound, including an audio-visual expression voiced by singer Shaboozey.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Marketing Dive

How brand expectations for creator AORs are evolving as investment grows

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

Adweek

The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood

Gap has debuted a collection with designer Sandy Liang that blends nostalgia, whimsy, and modern girlhood.

Orbit Media

Brand vs. Performance Marketing: The Side-by-Side Comparison of Channels and Metrics

Hubspot

Loop Marketing strategy: A framework for stellar AI-era growth

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)

Hubspot

It's all about you

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson.

Social Media Today

YouTube Launches Member Livestream Updates, Expands Access To Channel Media Kits

YouTube has also provided some new details on its bizarre "Extend with AI" feature.

Digiday

From walls to frameworks: Publishers and tech giants push weekly talks on AI content use

More than 70 companies gathered for the workshop, roughly half of whom were publishers – a handful from Europe.

EVENTS & LIVE TRAINING

American Marketing Association

How to Start, Grow & Scale Your Freelance Business

Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.