Fuel brands are competing for customer loyalty in new ways. While price and location still dominate where drivers fill up, loyalty programs are becoming a key differentiator. Learn how to make these programs valuable enough to change driver behavior in a new immersive experience in partnership with Amazon Ads. |
|
OCTOBER 9, 2025 |
|
Twitch streamer Fandy became the first person to do what, live on the platform? |
|
A) Get engaged B) Reach 10 million viewers C) Give birth D) Speedrun Super Mario Sunshine in under one minute |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Linear TV and streaming have mastered how to present ad products alongside their top talent to win marketing dollars, and more audio players are following suit. |
|
On Monday, SiriusXM hosted “Built with Audio,” an upfront-style showcase scheduled around Advertising Week New York that packaged talent interviews and performances with executive presentations tailored to an audience of marketers. |
|
|
|
| | | |
|
IN THE NEWS |
TikTok introduces upgrades to AI capabilities at Advertising Week. The Smart+ ad solution is getting greater controls, and a new dashboard for sellers and creators, GMV Max Creative Hub, was unveiled. Read online |
|
Other headlines: |
-
Gap launches creator platform to boost cultural relevance. Gap’s “creative and advocacy” platform is meant to keep the company in the cultural conversation by cultivating a network of creators willing to promote its brands. Read online
-
As AI floods social platforms, marketers face a trust test. AI is reshaping marketing, from how content is created to how advertisers evaluate transparency and trust on digital platforms. Read online
-
TikTok increases revenue sharing for US and Canadian creators. The change marks TikTok’s first move to keep a key creator segment engaged since President Trump signed an executive order to keep the app operational in the US. Read online
-
AppLovin’s Axon launch takes aim at Meta and Google amid looming SEC probe. The new Axon Ads Manager, now invite-only, lets advertisers manage campaigns from a self-service dashboard, positioning Axon as an “ROI-first” alternative to Meta’s and Google’s ad ecosystems. Read online | | | |
|
VIDEO INSIGHTS |
|
|
Gen Z is changing how shopping happens online, blending social discovery with peer recommendations. Awin’s Piper Donnelly chats with EMARKETER’s Suzy Davidkhanian about what drives this generation’s buying decisions and how brands can build authentic connections. This interview was made possible by Awin. | | |
| |
|
|
|
| | | |
|
ANALYSIS |
|
|
|
The luxury industry has a counterfeit problem. |
-
The number of tests run using Entrupy’s authentication software spiked by 40% to 50% in 2024, the company said in its annual “State of the Fake” report.
-
Suspected counterfeits account for more than half of the goods rejected by Vestiaire Collective—up from one-third in 2021. |
|
|
|
| | | |
|
PODCAST |
|
|
On today’s episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “AI at work” conversation needs more attention. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “ | | | | |
