Meet consumers where it matters most and measure every dollar spent with Mastercard Commerce Media. Its transparent attribution and card-linking technology turn insights into growth, driving up to 22x ROAS across a global network of trusted partners. This issue of EMARKETER Daily is made possible by Mastercard Commerce Media. |
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OCTOBER 8, 2025 |
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What is IHG Hotel and & Resorts’ fastest growing premium brand? |
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A) Ruby B) Crowne Plaza C) HUALUXE D) voco |
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TOP STORY |
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In five years, Instacart’s retail media network (RMN) has transformed from a simple performance engine into a full-funnel, end-to-end marketing ecosystem. |
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“The first act of Instacart ads was very much focused on platform, which is where most retail media networks start,” said Ali Miller, Instacart’s general manager of advertising, during an Advertising Week New York session. “Our second act was starting to move up the funnel with shoppable display and shoppable video, with ads getting more sophisticated on the goals that advertisers could achieve.” |
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IN THE NEWS |
PayPal Ads Manager creates network of small-business media networks. SMBs will be able to convert store traffic into revenues, generate new advertising inventory, and centralize their advertising campaign management. Read online |
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Other headlines: |
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Duolingo Ads is the latest in a new class of digital advertising players. With more than 128 million monthly global active users, Duolingo Ads will offer brands space alongside “a beloved daily habit and cultural touchpoint.” Read online
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Paramount+ looks to lock in advertisers with premiere week ad exclusivity. The feature is currently available for brands marketing during IP premieres, with Paramount planning a future expansion into other content like sports. Read online
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Spotify highlights the power of fandom for advertisers. Fandoms represent key audiences for brands that include passionate fan communities and where advertisers can target highly relevant messages. Read online | | | |
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ANALYSIS |
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While AI advancements have sparked litigation between publishers and tech giants, The New York Times’ lawsuit against OpenAI for copyright infringement being the most prominent, some publishers are embracing AI partnerships as an essential revenue driver amid shaky search traffic. |
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VIDEO INSIGHTS |
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Holiday shoppers are searching, scrolling, and buying across more channels than ever. Irina Botea of Contentful joins EMARKETER’s Sky Canaves to share how data-driven personalization and AI-ready content can help brands make the most of Black Friday—and keep customers engaged beyond the holiday rush. This interview was made possible by Contentful. | | |
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PODCAST |
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In this episode, Primark US CMO Rene Federico joins us to discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant among price pressures, and why its store-first strategy is working so well. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. "Behind the Numbers" is made possible by Fetch. |
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