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WEDNESDAY, OCTOBER 8 |
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Which of these retailers has the highest global health & beauty market share this year? |
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A) Walmart B) Walgreens C) Target D) CVS Pharmacy |
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TOP STORY |
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The growth of commerce media investments promises to connect brands with customers for longer stretches of the customer journey, especially when shoppers are close to purchasing. Though much of this extended digital journey leaves out the physical store, this strategy is changing. |
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“The pendulum is starting to swing back [to in-store],” said Amy Vollet, senior vice president of commerce and media at Saatchi X, during a panel at Advertising Week New York on Monday. “They need to make a differentiation in-store and find the places and spaces where they can close the deal.” |
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IN THE NEWS |
Expedia and Booking.com integrations push ChatGPT deeper into commerce. DoorDash, Instacart, OpenTable, Uber, and Target are also developing apps that will launch later this year. Read online |
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Other headlines: |
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Big Deal Days success could give Amazon holiday edge over rivals. We forecast an 8.8% increase in Amazon’s US ecommerce sales during the event, totaling $8.84 billion. Read online
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United-Instacart partnership gives cross-industry loyalty stronger tailwind. Under the partnership, Instacart will provide in-flight and app-based promotions like ads on boarding passes and seatback screens. Read online
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Smarter logistics are Ikea’s next growth lever. Ingka Group, which operates most of Ikea’s stores, is buying US logistics technology firm Locus in an effort to improve ecommerce operations. Read online | | | |
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ANALYSIS |
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NFL ads are more effective than anything on linear, but ads during streaming-exclusive games outperformed in the 2024-25 season. Streaming ads were 66% more effective than the cable and broadcast average during the most recent NFL season, per data from EDO. |
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PODCAST |
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In this episode, Primark US CMO Rene Federico joins us to discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant among price pressures, and why its store-first strategy is working so well. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. "Behind the Numbers" is made possible by Fetch. |
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