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OCTOBER 8, 2025 |
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Key stat: Most (53.7%) visits to US fashion and apparel websites came from direct traffic between July 2024 and June 2025, per an August SimilarWeb report. |
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Beyond the chart: |
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Traffic on US fashion ecommerce sites has suffered recently, with Nike and Nordstrom Rack seeing a 20% YoY dip in June, per an August Similarweb report.
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US apparel brands saw a higher ROAS on search ($12.0) than social ($8.7) in Q1 2025, per a March Cart.com report. |
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Use this chart: Marketers can use this chart to prioritize building a strong brand identity through campaigns, awareness drivers, or other forms of top-of-funnel advertising that drives direct traffic. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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