The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.
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Aggressive marketing and value-oriented promotions from Applebee’s and Chili’s contributed to the decline in sales, according to court filings.
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Next year is jam-packed with restaurant conferences and trade shows that will cover key topics for the sector, ranging from franchising and menu development to economic forecasts.
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Today’s guests expect faster service, top-quality food and seamless tech experiences — without compromising on cost or hospitality.
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Dot, a robot that can traverse bike lanes, parking lots and sidewalks, opens up an untapped logistics model alongside a new autonomous delivery platform.
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Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.
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Deep Dive
From Starbucks’ Brian Niccol to BJ’s Lyle Tick and Potbelly’s Bob Wright, boards have made headway with executives that implemented strategic improvements to help sales and traffic.
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Restaurant brands are expanding faster than their digital systems, causing fragmentation and poor guest experiences. Uncover real-world strategies to modernize seamlessly in this webinar.
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