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OCTOBER 2, 2025 |
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True or false? Gen Z specialty store shoppers are five times more likely to be influenced by health and fitness content than adults over the age of 30. |
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TOP STORY |
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As advertisers demand clearer evidence of campaign effectiveness, retail media networks (RMNs) are investing in advanced attribution tools. |
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Loblaw Advance, the retail media network of Canadian retailer Loblaw Companies Limited, is taking this step with its new multi-touch attribution (MTA) solution. |
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The tool is built on Loblaw Advance’s data pool, which includes 16 million active loyalty program members, over a billion transactions annually, and 2,400 stores across Canada, according to the retailer. |
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IN THE NEWS |
The US faces a deepening cost-of-living crisis that is unlikely to ease anytime soon. Two-thirds (67%) of Americans now live paycheck-to-paycheck, a 4 percentage point increase from last year. Read online |
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Other headlines: |
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Ralph Lauren grows hospitality empire with Polo Bar, coffee expansion. Coffee shops provide an accessible entry point as well as an opportunity to keep shoppers engaged with the brand. Read online
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Ikea presses ahead with $2.2 billion US expansion despite tariffs. Ikea is confident that its reputation for affordable furniture and home goods will help it thrive, even in a challenging housing market. Read online
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Conagra’s results show CPG companies face tough headwinds. Conagra plans targeted price hikes—especially on canned goods and cocoa products—to absorb rising costs. Read online | | | |
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ANALYSIS |
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Generative AI is rapidly shifting from experimental to essential in advertising, redefining how creative work is produced and distributed. Nearly 90% of marketers spending $1 million or more on digital video last year are already using or plan to use AI tools, per the Interactive Advertising Bureau. |
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Use cases are broadening: In North America, 38% of marketers use AI for content ideation and 36% for personalization at scale, according to Growthloop and Ascend2. |
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