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OCTOBER 2, 2025 |
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Key stat: 7 of the 10 top affiliate publisher types increased coupon use in H1 2025, led by email where 50.1% of sales included a coupon, according to data provided to EMARKETER by Awin. |
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Beyond the chart: |
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US affiliate marketing spending will exceed $12 billion in 2025, according to a September 2025 EMARKETER forecast.
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Cash back, loyalty, and rewards claimed the largest share of affiliate marketing ad spend last year (35%), followed by content (16%), per a June 2025 report by the Performance Marketing Association (PMA). |
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Use this chart: Marketers and retailers can use this chart to prioritize discount-focused partners in affiliate marketing and amplify coupon messaging, especially in email campaigns. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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