 
Streaming Sports Execs Break Down How They're Dealing With a Fragmented Viewing Landscape | VideoAs sports rights get even more fragmented across the entertainment industry, it’s no secret that fans are struggling to find their most anticipated games, leading sports streaming bosses to find unique ways to enhance the fan experience. “Absolutely, as sports moves from predominantly linear to predominantly streaming, there is a challenge with the ability to find the sports you want to watch, however there’s also an opportunity for a platform like Roku,” Roku head of sports Joe Franzetta said at TheWrap’s TheGrill 2025 panel “Sports & Streaming: Driving Value Across the Ecosystem,” moderated by CBS sports anchor Jaime Maggio. “  Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. 
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