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OCTOBER 1, 2025 |
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What percentage of US adults get their news from podcasts at least sometimes? |
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A) 12% B) 22% C) 32% D) 42% |
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TOP STORY |
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Commerce media is one of the fastest-growing areas of advertising, but it’s not without challenges. Fragmentation, inconsistent measurement, and transparency issues have left advertisers investing heavily while searching for clarity. |
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Mastercard’s launch of its new media network, Mastercard Commerce Media, reflects these industry dynamics and highlights how the space is evolving beyond retailers to include new players. |
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IN THE NEWS |
Pause ads prove their potential as connected TV’s most engaging ad format. Over half (54%) of viewers pause for 1 to 5 minutes, giving ample time to get an ad’s message across. Read online |
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Other headlines: |
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Bad Bunny at the Super Bowl shows Hispanic viewers’ power. The musician will be the first artist to deliver a halftime show entirely in Spanish. Read online
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LinkedIn expands access to AI automation for SMBs. This is a resource that has historically been reserved for larger-budget companies. Read online
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Horizon Media, Havas launch Horizon Global to rival ad industry mega-mergers. The partnership allows Horizon and Havas to pitch more effectively for US-based global accounts. Read online | | | |
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ANALYSIS |
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Retailers face an atypical holiday season. Instead of the usual end-of-year boom, 2025 is expected to bring a rare deceleration in holiday sales growth. |
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“We expect that consumer spending will be more restrained during the 2025 holiday season,” said our analyst Sky Canaves during a recent Meet the Analyst webinar. “Brands and retailers won’t be able to bank on the traditional holiday season to compensate for the rest of the year.” |
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PODCAST |
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In this episode, we discuss rebrands: How much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Fetch. |
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