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OCTOBER 1, 2025 |
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Key stat: The majority (70%) of US adults do not trust health information coming from President Donald Trump, according to June 2025 data from Ipsos and Axios. |
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Beyond the chart: |
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Over half (55%) of US adults somewhat or strongly agree that public health officials lied to them about COVID-19 preventative measures, according to that same data.
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Some 42% of US consumers ages 25 to 34 don’t always trust healthcare providers to make the right decision, the highest distrust level across all generations, according to December 2024 data from Monigle. |
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Use this chart: For health marketers, low trust in government leaders signals a need to shift strategy. Prioritize credible messengers, like doctors, patient advocates, or trusted creators, over official voices. Authentic, expert-backed messaging will resonate more with skeptical audiences. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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