Pfizer's decision to announce a deal with the Trump administration on drug prices yesterday caused an uproar within much of the pharmaceutical industry, most of which was caught off guard by the announcement. Why it matters: Pfizer CEO Albert Bourla's acquiescence to President Trump's demands — broadcast live from the Oval Office as the two men stood side by side — puts much more pressure on other drug companies to fall in line after months of unified resistance to Trump's "most favored nation" pricing plan. Driving the news: Pharmaceutical lobbyists said the agreement was more far-reaching than they expected and would put pressure on other companies to reach similar terms on international pricing parity and other issues. - Pfizer agreed not to launch new drugs at higher prices in the U.S. than in other wealthy countries and will sell drugs to Medicaid at most-favored-nation prices. It will also offer discounted drugs on a direct-to-consumer TrumpRx website for people paying cash without insurance.
- President Trump said that he expects other companies to individually make deals in the coming weeks, naming Eli Lilly as one possible company.
- He raised the threat of additional tariffs on companies that do not come to the table.
Between the lines: "The interesting element to me is how many companies sort of knew something was going on but refused to allow themselves to believe a deal would get cut," said one source familiar with the negotiations between drug companies and the administration. - "Many of them are questioning whether they need to be or should have been more aggressive in dealing with the administration. And by aggressive I mean aggressive in coming to a deal."
- Bourla is also the board chair of PhRMA, the industry's top trade group. The fact his company was first to cut a deal has put other member companies in an awkward position after PhRMA for months pushed back against Trump's plan.
- PhRMA CEO Steve Ubl noted in a statement that "each company makes its own decision" on pricing, but criticized the Pfizer pact for not "do[ing] enough to address the real drivers of higher prices in the U.S.," such as PBMs and hospital markups.
- He again warned most-favored-nation pricing would harm innovation.
The big picture: The drug industry still could stave off new pricing regulations if enough companies opt to cut deals with the White House. - Pfizer's stock rose 6.8% yesterday, with other large drugmakers seeing similar increases. Bourla mentioned how the deal reduced uncertainty both about pricing and the possibility of tariffs.
Keep reading
|