Hi there,

Retail media will account for over 10% of total digital media ad spending for the first time this year in Latin America, more than doubling its share since 2022, according to our forecast.

Our new analyst report, “Latin America Retail Media Ad Spending Forecast 2025,” outlines the opportunities for ad buyers and sellers, detailing where growth is concentrated and which platforms are gaining share. Download it for 15+ charts detailing how Mercado Libre and other retailers are reshaping the Latin American advertising landscape.

Dive into the insights,
Matteo Ceurvels
Principal Analyst, Latin America & Spain
EMARKETER 

Compliments of Mercado Ad