Dear Industry Colleague, Namaskaram!
 

South India knows how to serve it hot—whether it’s filter coffee, blockbuster cinema, or unforgettable brands.
 

Be it Mavalli Tiffin Room, Brahmin’s Coffee Bar, Saravana Bhavan, Rameshwaram Café, or Adyar Ananda Bhavan.

 

Be it Rajinikanth, Chiranjeevi, Mammootty, Mohanlal, Ram Charan, N. T. Rama Rao Jr., Yash, Rashmika Mandanna, Nayanthara, Allu Arjun, Samantha, and other icons.

 

Be it Kalyan Jewellers, Muthoot Group, Chennai Super Kings, iD Fresh, Nalli Sarees, V-Guard, Popy Umbrellas, Sweet Karam Coffee, and countless others.

 

Each has woven stories into the hearts of consumers, creating memories that last a lifetime.

 

If you are a storyteller, marketing maverick, media planner, creative agency, or production house shaping South India’s consumer market, the ET Shark Awards ’25 – The South Chapter will spotlight you.

 

This December, we celebrate the storytelling that has built brands and driven business in one of the country’s most promising markets.

 

With 5 primary categories and 80+ sub-categories spanning every platform, sector, and format, your campaign can shine exactly where it belongs.

 

ET Shark Awards ’25 – The South Chapter by ET BrandEquity is the stage for marketing that’s sharp, rooted, and impossible to ignore.