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Good morning,
The goal of the Sure Passive Income Newsletter is to find high quality dividend growth securities to buy and hold forever for rising passive income.
The idea is to find investments that you can buy once, and receive consistently rising income through dividend increases indefinitely thereafter.
Some exceptional businesses can and do put together incredible long-term growth streaks.
The Dividend Kings are the best-of-the-best in dividend longevity. To be a Dividend King, a stock must have increased its dividend payment for 50 consecutive years or more. There are currently more than 50 Dividend Kings.
The Dividend Kings show it is rare, but possible for a business to put together truly long-term term, multi-decade dividend growth streaks.
It’s our job at Sure Dividend to find the stocks of businesses that are most likely to continue paying rising dividends far into the future.
One of the best starting points to finding stocks with long-term dividend growth potential is to look for stocks that have already done so.
Said another way, a long dividend growth streak is good evidence for continued dividend growth.
But that’s just the starting point... Not all stocks with long dividend growth histories are still growing at respectable rates; some are clearly distressed and have reduced odds of growing dividends.
We launched the Sure Passive Income Newsletter in October of 2020. Not counting spinoffs received from a previous recommendation, we have recommended 84 securities in total.
Note: WBD and SOLV were two spin-offs received from T and MMM respectively, which we elected to hold for some time. In hindsight, this was an error. We are not counting spin-offs in the analysis in this email because they weren’t initial buy recommendations in the Sure Passive Income Newsletter.
Our only sell rule in the Sure Passive Income Newsletter is to sell when a stock breaks its streak of consecutive annual dividend increases, by:
- Failing to increase its dividend
(flat year-over-year-dividends)
- Reducing its dividend
(declining year-over-year dividends)
- Eliminating its dividend
We’ve had a total of 3 non-spinoff sell recommendations (T, MMM, BAX for those curious).
The average holding period (through 9/17/25) of our 84 previous recommendations based on their first recommendation date (which is the first market day following the newsletter in which they were first recommended) is 3.2 years.
The average holding period of our recommendations will almost certainly increase over time as the Sure Passive Income Newsletter itself extends its longevity.
If holding 10 stocks for 2 years equals 20 years of “cumulative holding time”, then we are averaging 1 sell every 89.8 years of cumulative holding time based on the first recommendation date of a security.
Thought of inversely, based on historical data, there’s only a 1.1% chance any specific previous Sure Passive Income Newsletter recommendation will be sold in a given year. And we expect those odds to improve over time.
Keep reading to see how we find the high quality buy and hold (almost) forever dividend growth securities in the Sure Passive Income Newsletter.
How We Find Securities For The Sure Passive Income Newsletter Top 10
The upcoming September Sure Passive Income Newsletter analyzes our top 10 buy and hold forever dividend growth stocks for rising passive income in detail.
The September 2025 edition's Top 10 has an average streak of 29 years of consecutive dividend increases to go along with 8.0% average expected annualized dividend growth.
A great deal of work goes into finding the Sure Passive Income Newsletter top 10 each month.
Our team of ~15 analysts researches 900+ income securities every quarter in the Sure Analysis Research Database.
This is real analysis done by our team, not a quick data grab or computer screen. All securities are analyzed over the same core metrics so we can rank dividend growth stocks on an apples-to-apples basis.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Investing Legend Peter Lynch
We work diligently – turning over more than 900 "rocks" every quarter – to find the best buy and hold forever dividend growth stocks for our members.
Sure Analysis Research Database data powers the Sure Passive Income Newsletter.
The exact ranking methodology we use is shown in the image below.
The stocks we recommend in the Sure Passive Income Newsletter are meant to be purchased once and never sold.
New editions always come out on the 3rd Sunday of the month. The new September 2025 edition goes live this Sunday morning (9/21/25).
Why Now Is The Perfect Time To Start Your Free Trial Of The Sure Passive Income Newsletter
Now is the perfect time to join the Sure Passive Income Newsletter because we are temporarily offering a special deep discount promotion.
This offer celebrates the upcoming release of the September 2025 edition of the Sure Passive Income Newsletter, which publishes this Sunday morning (9/21/25).
The key points of this special limited time deep discount offer are below:
- Deep Discount Price
The Sure Passive Income Newsletter is normally $199/year. But you can save $118/year and get it for just $81/year with this special discount offer.
- Price Lock Guarantee
Your price for the Sure Passive Income Newsletter will never increase after joining. It will stay at just $81/year.
- No Risk Free Trial
Our 7-day free trial means you get to try the Sure Passive Income Newsletter for free. And our 60-day full refund period means you can get a full refund within 60 days on your first payment(s) if this newsletter isn't the right fit for you.
- Sure Passive Income Newsletter Enrollment Ending
We will close enrollment for the Sure Passive Income Newsletter shortly after this promotion ends. Enrollment will not reopen until mid-October.
- Expires In 4 Days With Absolutely No Exceptions
This deep discount offer expires at 11:59 PM CDT on September 22nd, 2025, with absolutely no exceptions, in just 4 days.
The Sure Passive Income Newsletter, only $199/year $81/year. Enter coupon code SPI81 if it doesn't apply automatically.
By joining now, you will instantly receive the current August 2025 edition.
And you will also get the new September 2025 edition this Sunday morning, while still in your free 7-day trial period.
There's no risk in trying the Sure Passive Income Newsletter because of the 7 day free trial and 60 day full refund period...
But there is serious upside potential to investing in high quality buy and hold forever dividend growth stocks.
"In my investment tracking spreadsheet, these Passive Income stocks are labeled the Untouchables and I am prepared to hold them forever. May this newsletter go on in perpetuity!"
– Sure Passive Income Newsletter member
Reminder: Sure Passive Income Newsletter enrollment closes just after this offer ends.
The Sure Passive Income Newsletter, only $199/year $81/year. Enter coupon code SPI81 if it doesn't apply automatically.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The new September 2025 edition of the Sure Passive Income Newsletter goes live this Sunday morning! Click here to start your risk-free 7 day trial with the deep discount price locked in.
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