One of the strongest signals of trust by Google isn’t your rankings… It’s when your brand gets its own Knowledge Panel.

That box on the right-hand side of the results page gives you authority and visibility that competitors can’t easily buy or outrank.

The catch? You can’t request one. Google only creates a Knowledge Panel once it has enough consistent and credible information about your brand across the web.

From what we’ve seen, three things really move the needle:

1. Search demand – people looking for your brand.
2. Citations – mentions from credible, third-party sources.
3. Unique identifiers – details like your NAP, social handles, or Wikidata ID that tie your presence together.

With Google shifting toward entity-based and AI-driven results, building the kind of footprint that earns a Knowledge Panel is one of the smartest SEO plays you can make right now.

If you’d like help strengthening your authority and setting your brand up for that kind of visibility, my team can build the strategy for you.​

Get on the phone with them.

Cheers,

Neil Patel

P.S. Our annual Future of Marketing & AI Summit is coming up soon. It means that if you miss this one, you'll have to wait a full year for the next. So, secure your seat now.​

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