The Rs 10 strategy and out-of-the-box distribution tactics that helped Lahori Zeera beat big cola brands
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Wed, Sep 17, 2025 | 05:00 PM IST

The Rs 10 strategy and out-of-the-box distribution tactics that helped Lahori Zeera beat big cola brandsThe Rs 10 strategy and out-of-the-box distribution tactics that helped Lahori Zeera beat big cola brands

Lahori Zeera, currently the fourth-largest carbonated beverage brand in India and the country’s leading ethnic beverage, aims to become the third-largest player within the next few years.

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