This week's Social Media Today brought to you by

Hi Huj,

Social media is a high-stakes arena for advertisers. But virality, user-generated content, and a constant news cycle can change the tone of a feed in seconds — and the holidays bring an extra layer of unpredictability.

Top brands are taking charge of their social campaigns this holiday season with real-time suitability controls, seeing results like:

3x ROI on social media campaigns for a global telecommunications brand

48% decrease in wasted ad spend, enabling a leading insurance brand to reinvest back into suitable media

65% reduction in brand suitability fail rates, increasing performance and decreasing waste for a major retail brand

Our latest white paper, Power Stronger Performance on Social, reveals exactly how global brands are maximizing their social investment and seeing better results with smarter pre-bid strategies.

Want to see the full strategy?

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Integral Ad Science (IAS) delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. Our mission is to be the global benchmark for trust and transparency in digital media quality. We do this through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. For more information, visit integralads.com.

Want to reach 147,000+ marketing and social media executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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