A Journal of Marketing study finds that products with saturated colors—vivid reds, deep blues, and vibrant greens—are perceived as more effective. Though they grab consumers’ attention, these colors can have unintended consequences on consumer health and sustainability efforts.
Google may be starting to show AI Overviews when you ask for a currency exchange. I can't seem to fully replicate this but others are starting to see this.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
For 39 years, evian has partnered with the US Open as the tennis tournament’s official water, and this year, beyond hydrating athletes and fans around USTA Billie Jean King National Tennis Center grounds, the brand added a new culinary component to...
Enterprise AI optimization tools like Semrush Enterprise AIO, Scrunch, and Profound help track brand visibility and optimize presence across AI platforms.
