A Journal of Marketing study finds that products with saturated colors—vivid reds, deep blues, and vibrant greens—are perceived as more effective. Though they grab consumers’ attention, these colors can have unintended consequences on consumer health and sustainability efforts.
Enterprise AI optimization tools like Semrush Enterprise AIO, Scrunch, and Profound help track brand visibility and optimize presence across AI platforms.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price mismatches and automated updates.
Assistants like ChatGPT, Gemini, and Perplexity don’t show fixed results—they generate answers that vary with every run, every model, and every user. “AI rank tracking” is a misnomer—you can’t track AI like you do traditional search.
