Here is a recap of what happened in the search forums today, through the eyes of the Search Engine...

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Friday, September 5, 2025

Search Engine Roundtable

Daily Search Forum Recap: September 4, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Court documents reveal more on Google using user interactions, user data, Chrome data...

Search Engine Roundtable

New Court Docs: Google Search Index, Spam Score, PageRank & Glue

With the Google monopoly remedies ruling from the other day, we have even more documents from the court mentioning more about Google's search index, spam score, PageRank, page quality, Glue and more.

Marketing Dive

Why Checkers and Rally’s are keeping the pedal to the metal on value

CMO Scott Johnson explains why the sister chains’ social team can post without an approval process to speed up cultural reaction time.

Adweek

American Eagle’s Sydney Sweeney and Travis Kelce Campaigns Drove More Than 700,000 New Customers

CMO Craig Brommers said both campaigns will continue to roll out this year.

Digiday

Media agencies hope to drive down costs as Walmart opens up DSP roster

As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.

Social Media Today

LinkedIn Expands AI Hiring Assistant to More Regions

LinkedIn's Hiring Assistant aims to help streamline the candidate selection process.

Social Media Today

Instagram Finally Launches an iPad Version of the App

After years of calling for it, IG has finally launched a custom iPad app.

Chief Marketer

Publisher Blues: 10 Bold Moves To Rewire News For The Next Decade

In 2000, US newspapers made more money than ever before, but have since then lost about two-thirds of that revenue. Here are 10 big, bankable ideas for turning the page.

Adweek

Is the Future of Publishing a Bunch of AI Answer Engines?

In this edition of the On Background newsletter, publishers position themselves for a post-traffic era.

Digiday

On Amazon, the ‘Made in USA’ boom fizzles as price wins out

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.

Cynopsis

The Messy Reality of AI Video Today—and What to Do in the Meantime - Cynopsis

For all the dazzling demos and breathless headlines, the reality is far less cinematic: the tools are clunky, the outputs uneven, and very few brands are actually using them at scale. Yes, AI will transform how we create video.

Hubspot

The AI revolution killed your website traffic. It’s also your biggest opportunity.

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right.

EVENTS & LIVE TRAINING

American Marketing Association

Building a Data-Driven Marketing Strategy

In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

American Marketing Association

Social Media Bootcamp (September 2025)

Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.