TODAY I WILL:  

Let boundaries be my self-care love language.

So are we cancelling our gel manis?

• What’s going on with gel nail polish?

• RIP to a fashion legend.

• Take this article to your next hair appointment.

• Don’t worry, if you don’t have $36k, you can still get an Erewhon smoothie.

• If you’ve been wondering how all those celebs started looking so snatched…

Start Your Day with a “Self-Check, Not a Checklist.”

Before you dive into emails, to-dos, or Instagram scrolls, pause. Take 10 quiet seconds to ask yourself: How do I feel right now? What do I need today? This tiny reset can shift your whole morning. Research shows that tuning into your emotions early helps regulate stress and improve focus throughout the day. Instead of launching straight into autopilot, you’re giving your brain space to set intentions—something mindfulness experts say boosts productivity and mood.

Some mornings, your body might tell you it needs a slower start. Other days, the answer might be connection, movement, or deep focus. Whatever shows up, let it guide how you move through the hours ahead. This isn’t about a perfect routine—it’s about showing up in a way that’s aligned with what you actually need. That’s presence over pressure.

The Showgirl Aesthetic Is Taking Center Stage

Sequins, fringe, feathers, rhinestones—the showgirl look is having a comeback, and you can thank Taylor Swift. Her Eras Tour wardrobe leaned heavily into Vegas-ready glam (think glittery bodysuits, bejeweled boots, and crystal-studded hats), and now the aesthetic is trickling down from the stage to street style.

It’s more than just glitter overload. The showgirl vibe taps into a cultural appetite for hyper-femininity and spectacle—fashion that isn’t shy about being loud, dramatic, and over-the- top. Like balletcore or mob wife chic, the showgirl aesthetic is all about fantasy—but this time, it’s rooted in celebration, indulgence, and joy.

Think: an embellished dress for grocery runs, or rhinestone hair accessories for a casual dinner. After years of quiet luxury, fashion’s pendulum is swinging hard in the opposite direction. All that glitters? It’s very much gold right now.

For April Guidone, sports fandom isn’t just a feeling, it’s a fashion statement—one that’s getting a serious makeover.

With a background that spans global fashion weeks, powerhouse brand strategy, and all things pop culture, April’s role as COO of SMAC Entertainment has her leading a new kind of movement: one where female fans are finally front and center. Whether she’s expanding WEAR by Erin Andrews or helping talents like Snoop Dogg and Michael Strahan build lifestyle empires, April brings a spark to everything she touches.

As football preseason winds down, we took time to catch up with April to talk style-meets-sidelines, what’s changing the fanwear game, and why it’s finally time for the NFL and NYFW to share a moment.

You’re helping reshape what it means to be a fan—especially for women. How did the idea of bridging fashion and sports come to life for you?

Sports and fashion have always been a big part of my life. I grew up in a football family—I’m a lifelong Giants fan—plus I played a ton of sports growing up, even in college. I started my career in fashion, doing campaigns for Russell Simon’s brands Phat Farm and Baby Phat, and then went on to Condé Nast, and eventually IMG Fashion, overseeing fashion weeks around the globe. So, naturally I wanted to bring my two passions together, which I started to do at IMG, and now, at SMAC, where I oversee strategy and operations for brands like WEAR by Erin Andrews and the Michael Strahan Brand, it has come full circle.

Women now make up a large percentage of the NFL’s fanbase. Why do you think it's taken so long for fashion brands—and leagues—to catch up?

We have known that the NFL had a large female audience for a while, but brands have traditionally spoken to their audiences in silos and didn’t leave much room for crossover. Pop culture is accelerating the adoption of this crossover—and forcing brands to talk to their consumers as multifaceted individuals with more than one interest. They are finally recognizing that if they talk to their female fans about fashion, they can also talk to them about sports, and music all at the same time and it's not actually alienating anyone, it’s a more inclusive, dynamic way of marketing.

What do you think is fueling this rise in demand for fashion-forward sports apparel for women?

With more attention on the female fan and more brands getting in the game that means there are more options than ever for women to wear fan gear that matches their personal style. The market as a whole is getting bigger and it's benefiting the fan growing the overall size of the market. And of course, I can’t deny the power of the Taylor effect. She brought even more female fans to the game and made it undeniable to everyone that female fans are here to stay. Taylor wore WEAR by Erin Andrews to several games, and each time, that style sold out.

How can fanwear be a tool for identity and belonging?

With so many different brands in the fan apparel game, it’s easier than ever to support your team without sacrificing your own personal style. Wearing fan gear to a game or watching with friends automatically signals you’re a part of a community with a common goal. One of my favorite things about watching games is that you celebrate with everyone around you—whether you know them or not, everyone is exchanging high fives, and they know you are an ally because of what you’re wearing.

How do you see brands like WEAR helping women feel seen in sports culture—not just as fans, but as tastemakers?

We were the first to recognize that women needed options that fit into their sense of style, and we have been building on that ever since. We are the female fan that loves fashion just as much as football. Brands like WEAR help women show up authentically—when they put on their WEAR team sweater, dress, or varsity jacket, they are being true to their own personal style and that can give anyone a sense of confidence.

How do you hope to see the connection between fashion and fandom continue to evolve?

I'd really love to see a collaboration between the NFL and NYFW—not necessarily with a fashion show but maybe some other type of event or content. The calendars line up so well with kickoff being around the September shows and Super Bowl around the February shows. We tried a few times while I was at IMG but the timing wasn't right—it seems to be now.

What’s your favorite game day look?

My favorite gameday look is the WEAR by Erin Andrews NY Giants varsity jacket with a ribbed white tank,