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Top Stories
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Ivy Liu
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Four creators told Digiday that the recent rise in creator rates has been driven in part by a new wave of transparency, with creators openly comparing sponsorship deals and brand usage of their content for the first time.
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howdy!
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Earlier this week, Judge Amit Mehta issued his long-awaited remedies ruling in the Department of Justice’s search antitrust case against Google, stopping short of a forced sale of key assets, such as Android and Chrome.
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Advertisement
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Advertisers need to implement a connected, end-to-end creative supply chain — a system that supports efficiency, agility, consistency and growth.
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howdy!
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One LGBTQ+ publisher is defying a category ad slowdown, thanks to its focus on sports, a new owner and a bigger sales push.
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Moving creates new habits and buying patterns among consumers. By understanding how moving shapes consumer behaviors, advertisers can identify high intent and key targeting windows for more successful campaign targeting.
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howdy!
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On Thursday, Vegamour announced Innocos founder Iryna Kremin as its first “chief LinkedIn officer.”
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Advertisement
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A single-provider model dominates identity infrastructure, leaving gaps in customization. A more effective approach defines a strategic identity core and surrounds it with composable extensions. Companies retain provider control as they evolve their identity stacks.
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howdy!
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Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. WPP’s board hopes Cindy Rose has her own answer.
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howdy!
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As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.
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