Happy Onam to all our readers!

As the festive season sets the tone for consumer sentiment, the media and entertainment industry is scripting its own changes. From print holding steady to debates around TRPs and the impact of behind-the-scenes content on movie experiences, this week’s stories capture the pulse of an industry in flux.

Lets find out more:

Print still drives revenues, but events and digital are growing fast: Avarna Jain

Print continues to be the backbone of revenue, but the real growth engines are live events and digital. Avarna Jain, chairperson of RPSG Lifestyle Media, highlights how diversification is becoming critical in sustaining the traditional media model.

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Why you should care: The piece offers an insider perspective on how legacy media houses are adapting to new consumer and advertiser behaviour while keeping print relevant.

Does India’s TRP ecosystem need a reset?

Questions are resurfacing around the robustness and relevance of India’s TRP system. With audience habits shifting and advertisers demanding sharper insights, the need for a more transparent and technologically aligned measurement framework is being debated.

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Why you should care: TRPs decide advertising flows worth thousands of crores. Any shift in methodology could directly impact broadcasters, advertisers, and agencies alike.

The magic unmade: Is behind-the-scenes content ruining the movie-watching experience?

From blooper reels to production diaries, the rise of constant behind-the-scenes (BTS) content may be taking away some of cinema’s magic. The article explores whether overexposure risks diluting the immersive experience audiences seek in theatres.

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Why you should care: In an era where content is king, over-saturation can hurt creative industries. This story is a reminder that balance between access and allure is crucial.

Stories you might have missed:

NBDA seeks GST relief to ease financial strain on news broadcasters

Broadcasters not in favour of scrapping cross-holding curbs for rating agencies

India one of the most important and exciting markets for Disney globally: Bob Iger

Delhi HC seeks Zee’s reply on Aditya Birla Finance plea in ₹134 cr loan dispute

Madison Media welcomes Vivek Das as Chief Digital Officer

That’s all for this week!

We hope you enjoyed this week’s roundup of the important stories shaping India’s media and entertainment landscape.

Your thoughts matter! Join the conversation, share your perspectives, or let us know which trends you’re watching closely. Tag us at @ETBrandEquity on LinkedIn — we love hearing from our readers.

Stay tuned for next week’s newsletter for more insights, analysis, and stories from the world of media and entertainment.
— Team ETBrandEquity

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