This festive season, the path to purchase isn't linear, it's an unpredictable blend of searching, streaming, scrolling and shopping.
That's where Google and YouTube give you the advantage, by being the only platform that gets you across all these behaviours- with unmatched trust, influence, reach, and ROI.
Shoppers search and evaluate across various avenues, are you showing up everywhere? Here is how you can do that:
Show up wherever users are searching
With
AI Max for Search
, show up across voice, text, and visual discovery — from AI Overviews to Circle to Search and Lens.
Use
Promoted Pins
on Google Maps to surface store-level deals and drive real-world walk-ins.
With
Performance Max
reach new, returning, and high-value customers with LTV-optimized bidding.
Want more such tips to help you succeed this festive season?
Download our Festive Playbook and Sign up for a Live Masterclass with Google Experts
to learn valuable strategies and best practices to optimize your campaigns and maximize your return on investment.
We look forward to partnering with you and helping you unlock your full potential with Google Ads this festive season.
Sincerely,
The Google Ads Team
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