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Daily Morning Newsletter

Fri, Sep 5, 2025

Onam, a billion-rupee advertising moment where nostalgia meets commerce and brands.

The dawn of the "Godlike" enterprise: How AI is redefining business strategy

Deepak Bhosale of Asian Paints envisions a future where businesses transform into "Godlike Enterprises" through AI.

ET MarTech+ Awards 2025: UltraTech, Mindshare India, MoEngage take the spotlight

UltraTech and Mindshare India won 'Most Impactful Martech Collaboration' for the campaign "UltraTech Se Pucho".

Business of Brands

	Fashion retailer Zalando loses key EU court battle over online content rules
	Urban Company bets on quick service Insta Help as a growth driver
	Lava MD says company an emerging smartphone player, eyes 10% share in sub-â¹30,000 segment
	K-Beauty boom: Amorepacific sees growth surge on Myntra
More on Business of Brands

Advertising

	Jimmy Shergill, Minissha Lamba brings alive togetherness in JK Maxx Paints' new ad
	AMD blends Onam themes with contemporary tech narratives in new ad
	Wellbeing Nutrition's new ad ensures better nutrient absorption
	Foxtale's new ad celebrates the beauty of real and raw
	Mohammed Siraj joins team Skechers
	koda Auto India celebrates joy and loyalty in new ad
	Yakult India highlights the importance of gut health with Tapsee Pannu
	Fitelo announces Milind Soman as its new brand ambassador
	Suryakumar Yadav teams up with Skyscanner as its brand ambassador
	Anurag Kashyap and Samay Raina flips awkwardness into engagement in Bold Care's new ad
More on Advertising

Digital

	US government is not breaking up Google, and how the 'reason' is ChatGPT-maker OpenAI
	Google's AI rivals get a boost from data-sharing order, but tech giant far from routed
	Court blocks Chrome sale! Google stock shoots up after major antitrust ruling
More on Digital

Marketing

	Cause-related marketing campaigns a solution to drive social impact?
	Deepak Oram: In the age of AI, MarTech is marketing
	Is G FUEL really shutting down? Brand's viral end of an era post sparks confusion and rebranding rumors
	The great middle squeeze why brands serving the mid-tier are collapsing
More on Marketing

Research

	â¹700 Cr expected in festive influencer spend: Report
	TV ad spend jumps 64%, digital advertisers hit 3-year high: Report
More on Research

What's happening at ETBrandEquity

DigiPlus Awards 2025

Recognising the Best in Digital, Mobile & Content Marketing Across Industries

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The Big Leap Collective

The Big Leap Collective is here! As a key part of The Big Leap, this fresh initiative brings together industry trailblazers for game-changing insights...

Wed, 10 Sep 2025

Mumbai