Consumer Technology Association SmartBrief
Gen X leads impulse buys, Gen Z on social media influence
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September 4, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
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Today's Digital Pulse
 
Hue's the boss with 10+ smart home product launch
 
Philips Hue Bridge Pro exploded view of internals
(Philips Hue)
Philips Hue has unveiled over 10 new smart home products, including the Secure Video Doorbell with 2K resolution and the Bridge Pro, which can connect to 150 devices. The launch includes not only updates like seamless light strips and new bulbs but also highlights a broader strategy to compete with established brands in the smart home sector.
Full Story: Digital Trends (9/4)
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This map doesn't lead to treasure.
It leads to IT glory. Journey through mystical places like SysAdmin Goat Farm and Backup Bay, solve IT challenges and find the Wizard of Lite. Every path is yours to choose, ready to explore Paths to Power? Explore map.
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Smart Home
 
Horowitz: Younger viewers drive demand for interactive TV
Younger audiences are increasingly seeking interactive TV experiences that integrate live content with social features and commerce, Horowitz Research reports. The study shows:
  • 48% of TV viewers use social media during or after watching shows
  • 18-to-34-year-olds are most likely to engage and buy merchandise directly from programming
  • 35% share live reactions during a TV program or event
Full Story: The Desk (9/3)
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SwitchBot adds smart hub, turns on the cuddles with companion robots
The Verge (9/4)
 
 
Sustainable EVO security cam soaks up sun while spotting intruders
Forbes (tiered subscription model) (8/31)
 
 
AI-powered EufyCam sees it all with 360-degree tracking
Engadget (9/4)
 
Sales Reimagined: Delivering Real Impact
AI is changing sales. Join leaders from BCG, Slack, Salesforce, and Workday on Oct. 7 at 3PM EST for a fireside chat on how to navigate the agentic era and reshape your sales teams for the future. Discover how to embed AI across the sales experience and lead hybrid teams of human talent augmented by digital agents. Register now to learn how to drive tangible impact and prepare your sales organization for what's next.
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From Blue Chips to Startups
 
Apple, Amazon grow greener roots with triple bottom line
 
solar power station with modern city buildings
(Yaorusheng/Getty Images)
Companies like Apple and Amazon are integrating the triple bottom line framework, which focuses on people, profit and planet, to enhance sustainability strategies. Apple is doing so by transitioning to renewable energy and investing in reforestation, while Amazon aims for net-zero carbon emissions by 2040 and reducing food waste.
Full Story: Sustainability Magazine (9/3)
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Walmart-backed OnePay offers mobile plans via Gigs, AT&T
CNBC (9/3)
 
 
Roku flips the TV script with streaming surge
TV Tech (9/3)
 
 
Ford drives sales up as EVs take the lead
The Wall Street Journal (9/3)
 
Transforming Customer Experience with Smarter Connectivity
Retailers are deploying innovative technologies to improve customer experience. This paper explores challenges in retail and how fixed wireless access (FWA) offers the infrastructure needed to deliver seamless omnichannel experiences.
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Tech News
 
Passkeys use public-key cryptography to secure logins
Passkeys are emerging as a secure and user-friendly alternative to traditional passwords, driven by major tech companies such as Google, Apple and Microsoft. Supported by the FIDO Alliance, they use public-key cryptography, making them resistant to phishing and data breaches. Operating systems have integrated passkey support, although full adoption across all apps and services is still underway.
Full Story: Wired (tiered subscription model) (9/3)
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Waymo's tech paves the road to safer autonomous ride
State Press Magazine (Arizona State University) (9/2)