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Sept. 4, 2025
| This week’s mobile news and insights for marketing leaders
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NOTE FROM THE EDITOR
Marketing Dive’s virtual event, “A look at 2025’s holiday shopping season,” is just one week away. The event, which is being held Wednesday, Sept. 10 at 12 p.m. ET, will feature a panel of industry leaders as they discuss key trends brands can expect this season.
The conversation will be co-hosted by our expert journalists across Marketing Dive, Retail Dive and Supply Chain Dive and is free to attend. Be sure to secure your place by registering with this link.
As always, thanks for reading.
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Jessica Hammers
Editor, Marketing Dive
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The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.
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Deep Dive
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.
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Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app.
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CMO Scott Johnson explains why the sister chains’ social team can post without an approval process to speed up cultural reaction time.
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The online fashion reseller’s “Where Taste Recognizes Taste” campaign spans OOH, CTV, audio and paid social across TikTok, Meta and Pinterest.
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A newly remodeled store features a “try-on zone” that uses augmented reality mirrors to show how consumers can style shoes with different clothes.
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What We're Reading
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