New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept...

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Thursday, September 4, 2025

Stensul

Reimagine your Creation Operating Model

The way you work matters. Optimizing your team’s Creation Operating Model and focusing on workflow will enable you to create and launch campaigns at scale, without the risk. When you control the process, you deliver better outcomes.

Sesimi

Is AI Helping or Hurting Your Brand? Systems Matter Most

Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool.

Marketing Dive

Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

Social Media Today

YouTube Updates Community Post Sharing, Livestream Donations

More ways to drive donations for creators during livestreams.

Search Engine Roundtable

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.

Chief Marketer

Experiential Trend of the Week: Virtual Try-ons

It’s been 30 years since “Clueless” introduced us to Cher’s digitized closet, and millennials are still not over it.

Search Engine Roundtable

Google FastSearch Is Faster Than Google Search

Did you know Google has a technology called FastSearch? No, not the one from the early 2000s, but its own Google FastSearch. Google said FastSearch is faster than Google Search, its main search results technology.

SEMrush Blog

Building Trust for SEO: Why It Matters & How to Do It

Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.

Adweek

EXCLUSIVE: Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’

The startup’s platform helps brands deploy specialized agents to guide discovery, deliver smarter loyalty offers, and stay visible on ChatGPT, Gemini, and other AI systems.

Marketing Dive

Cracker Barrel: Another case of the blanding of branding

Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or retire, writes Jon Shapiro, chief creative officer of brand experience at PV&COHO.

Adweek

Adam vs. Adam: Scott and Brody Face Off in WhatsApp’s Group Chat Test

WhatsApp campaign stars Adam Scott and Adam Brody navigating the pitfalls of group chats and party planning.

ClearVoice

CV MIC: Scott Leese, Founder of Scott Leese Consulting

When you’ve built and scaled sales teams for two decades, with multiple nine-figure exits along the way, you see patterns.

EVENTS & LIVE TRAINING

American Marketing Association

Building a Data-Driven Marketing Strategy

In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

American Marketing Association

Social Media Bootcamp (September 2025)

Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.