New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept...

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Thursday, September 4, 2025

Stensul

Reimagine your Creation Operating Model

The way you work matters. Optimizing your team’s Creation Operating Model and focusing on workflow will enable you to create and launch campaigns at scale, without the risk. When you control the process, you deliver better outcomes.

Sesimi

Is AI Helping or Hurting Your Brand? Systems Matter Most

Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool.

Marketing Dive

Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

Search Engine Roundtable

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In short, Google won't be broken up (will keep Chrome, Android and Ads), it will have to share search data and it is barred from making exclusive search deals.

Search Engine Roundtable

Daily Search Forum Recap: September 3, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google won't be broken up, but they will have to share search data - it was a pretty big win for Google...

Adweek

Semafor Takes Aim at Davos as Events Surpass Half Its Revenue

Four executive hires—from the U.S. Chamber, Informa, Bloomberg, and Fortune—are joining to accelerate its global expansion.

Adweek

Google’s Adtech EU Fine Put on Hold

No explanation has been provided for the delay, which was set to be announced Monday.

Social Media Today

Meta Will Enable Users To Exclude Terms From AI Copy Outputs

Meta is building in more options to manage AI generated ads.

SEMrush Blog

How AI Search Really Works: Findings from Our AI Visibility Study

Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.

The Ahrefs Blog

ChatGPT May Scrape Google, but the Results Don’t Match

We know that AI assistants like ChatGPT access search indices, like Google and Bing, to retrieve URLs for their response. But how, exactly? To find out, we’ve run a series of experiments looking at the relationship between the URLs cited…Read more ›

Digiday

With tennis fandom on the rise, the U.S. Open and sponsoring brands put the focus on fans

Those initiatives speak to a growing tennis fanbase beyond those who follow the sport, but also those who tune in for fashion and lifestyle content.

Social Media Today

YouTube Updates Community Post Sharing, Livestream Donations

More ways to drive donations for creators during livestreams.

EVENTS & LIVE TRAINING

American Marketing Association

Building a Data-Driven Marketing Strategy

In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

American Marketing Association

Social Media Bootcamp (September 2025)

Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.