There are 56 million people with bachelor’s degrees in America. This large demographic includes
graduates with ample financial means, who are eager to interact, and often keen to enable others to obtain the advantages they’ve had.
How can colleges inspire these alumni to increase their engagement with their alma maters and generously donate?
The
Chronicle report,
Energizing Alumni, tackles how institutions can build rich relationships with their students that are mutually beneficial long after graduation.
