Sept. 4, 2025
| Today’s news and insights for marketing leaders
Earnings
The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
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CMO Scott Johnson explains how the sister chains built on a new brand platform via a partnership with rapper GloRilla as the QSR value wars persist.
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Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans.
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Deep Dive
Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.
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UPDATED
New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.
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Opinion
Restaurants must engage core and growth audiences to understand what they value and which brand equities to protect, evolve or retire, writes Jon Shapiro, chief creative officer of brand experience at PV&COHO.
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Learn how forward-thinking peers are using design-led strategies to transform how their brands communicate, engage, and convert in this webinar.
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From Our Library
Playbook
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Infographic
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