Half of subscribers have cancelled at least one subscription service in the last six months, resulting in lost revenue for merchants and lower recurring spend for issuers.
We partnered with FT Strategies and Savanta to survey over 2,000 consumers and 100 subscription business executives. Our latest report, Subscription economy: Evolution not revolution, explores how leading subscription businesses are navigating churn to drive loyalty.
Check out the report to learn what helps consumers stay.
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