In Justice Amit Mehta’s remedial judgment, which followed the 2024 ruling that Google’s search operations were a monopoly, Google avoided the worst-case scenario: a forced breakup. The ad industry is angry and disappointed. (Hear from our editors: Did Google actually win this case?) Publishers see the decision falling flat.
Additional coverage:
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Top Stories
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Ivy Liu
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Observers consider this a costly win for regulators, with advertisers and publishers continuing to suffer the status quo.
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howdy!
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The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.
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Advertisement
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Gen Z takes a thoughtful approach to shopping, despite their reputation for short attention spans. That’s why marketers are emphasizing authenticity, transparency and value to win their interest.
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howdy!
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The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up their business accordingly, they’ve started to incur more under-the-surface costs and fees, much like any media business.
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Join this virtual event on Sept. 24 at 1 p.m. ET as Rachelle Schuimer, digital capabilities lead at Unilever US, shares how the CPG giant is rethinking creative supply in the age of AI.
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howdy!
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As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.
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Advertisement
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B2B marketers can follow the lead of publishers like Her Campus and add micro-interactions like sliders or quizzes to case studies or solution pages to turn passive viewers into active participants.
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howdy!
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The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins.
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New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.
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