Dear Reader,

We often forget that technology is only as powerful as the people and processes driving it. True transformation doesn’t come from tools alone but from those who know how to wield them. This week, we step back from our usual features to spotlight MarTech+ Summit 2025 — a gathering of leaders shaping MarTech strategy within their organisations and redefining consumer experiences. Hear their stories, exchange ideas, and walk away with inspiration or insight to fuel your own marketing transformation.

Breaking Silos, Accelerating Growth: MarTech+ Summit returns with its 7th edition

Over 3,000 AI-native tools launched in the last year alone, and India’s AI market is on track to hit $6 billion by 2027. At this year’s MarTech+ Summit, leaders across the industry will unpack how AI and data are reshaping consumer experiences — and what marketers must do now to stay relevant.

Why you should care: This is where India’s most forward-thinking CXOs will map the future of MarTech.

An open secret: ChatGPT at work

Employees are quietly relying on ChatGPT while publicly criticising colleagues for doing the same. This paradox highlights a growing disconnect: AI is essential, but stigma around “AI shortcuts” persists. Companies are yet to write a rulebook for ethical, transparent AI adoption at work.

Why you should care: If AI use is happening underground in your team, you’re already behind. Time to set the culture before the culture sets itself.

AI in marketing: Superpower or super scam?

AI-driven personalisation is hailed as a marketer’s superpower, but India’s lack of strong data regulations makes it a double-edged sword. Overreliance without ethical guardrails could damage consumer trust. The author argues that AI should be a collaborator, not a dictator in your strategy.

Why you should care: The brands winning in 2025 will treat AI like a co-pilot, not a black box.

Stories you might have missed

Online shopping using ChatGPT and other AI tools can be 'confusing' for users, report claims

Microsoft launches own AI models to take on OpenAI, Google

Love in the time of AI: Companion apps boom

First product from Meta Superintelligence Labs may come by year-end

Fueling sexism’: AI ‘bikini interview’ videos flood internet

Over to You

Who are the people working in the MarTech space that should be highlighted? Share your perspective with us on LinkedIn @ETBrandEquity.

Stay tuned for the next edition of the MarTech+ newsletter rolling out every Wednesday.

— Team ETBrandEquity

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