Dear Industry Leader,

 

In an age where attention spans are short and expectations are sky-high, customer experience isn’t just a value-add — it’s everything. Today’s consumers want more than transactions. They want memorable, seamless, and standout moments from the first click to the final thank you.

 

The ET CX+ Awards 2025 , powered by ET Brand Equity , is here to recognize and reward the brands, teams, and trailblazers crafting exceptional customer journeys. From reimagining clunky service flows to designing thumb-stopping digital experiences, we’re celebrating those who make the customer feel like the main character — every step of the way.

 

Have a look at our categories:

Whether you're leading in loyalty, personalisation, omnichannel excellence, campaign innovation, or sector-specific brilliance — there's a place here to showcase and celebrate your impact.

 

Key Eligibility:

Open to initiatives and campaigns executed in the Indian market between January 1, 2024, and July 31, 2025 . Campaigns launched earlier qualify too, as long as the major work and impact occurred within this timeframe.
 

Just a heads-up — early bird entries close on 5th September, so if you’re thinking about it, now’s a great time to get your entry in. Don’t miss out!

 

Warm Regards

Team ET CX+ Awards