Welcome to the Q2 2025 Email Trend Report (aka, the part where we psychoanalyze your most-saved emails like it's in couples therapy.)

Our Q2 deep dive just spilled the tea on the top 100 most-collected emails of April through June. Think soft whispers of "farewell flavors," insider backstage access, horoscope-shaped engagement, and tiny cultural fiestas that make every scroll feel like a personal invite. 

Here’s the deal: this isn’t just another “trends” post. Nope. It’s a map of what email humans are loving now and what they're planning on next. Want your next campaign to get saved, shared, or slid into someone’s saved folder like pure gold? Then you need these Q2 quirks under your sleeve. Dive in, remix the madness, and let your team "vibe email" if that is a thing now.

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Is your B2B newsletter just a glorified RSS feed? This article makes a powerful case for why it should be your most important channel, even more so than your lead nurture sequences. It's a must-read for anyone who wants to shift from a transactional to a relational approach and build a brand that people actually trust.

The secret to standing out isn't more automation, but more humanity. It's a compelling call to move from generic "blasts" to authentic "conversations," using AI as a tool for personalization, not just a content-writing crutch.

Ever see an email and wish you could just... use it? Well, that's now a reality. This unveils Beefree's new HTML importer, which is a game-changer for turning inspiration from RGE into a branded creation without having to start from scratch.

There are core psychological principles (like the Zeigarnik effect and Cognitive Load) that UX designers use to influence behavior. These will make you rethink your email onboarding flows, calls to action, and overall design strategy by focusing on the hidden triggers of the mind.

In this Feedback Friday episode, RGE's Matt Helbig and Sunday's Adrien Grey explore their popular email strategies across key moments like Black Friday promotions, transactional touchpoints, and post-purchase onboarding. 

You have a signup form on your site. But are you only using it for signups? This article challenges you to rethink one of the most common elements in marketing, reframing the humble form as a powerful tool for everything from progressive profiling and event RSVPs to running contests. It’s a great read that will spark ideas for gathering zero-party data and engaging your audience in more creative ways.

Found in Bubble's summer sale email