Amazon Web Services joined the agentic AI frenzy in a big way this week.
At an event in New York, it revealed a host of services and tools dubbed Agentcore that let technologists build and deploy so-called AI agents capable of automating internal tasks.
It could potentially overhaul the way consumers interact with online businesses, too.
In the short term, the real battle between AWS and its competitors may depend less on technology and more on talent to help guide large corporations on where to even begin with agentic AI.
Businesses “are frustrated because they want someone to tell them what to do and how to do it,” Dave Nicholson, chief technology advisor at The Futurum Group,
told Fortune. “There isn’t enough [talent] to go around. Humans are the bottleneck.”
Slick as some of the agentic AI scenarios may sound—asking an agent to plan a long trip overseas, from airfare to activities, then book it—the reality is that there are currently few examples of corporations using agents at massive scale.
Amazon Web Services’ market leadership in cloud computing should serve as some advantage, providing a large existing customer base to sell to. Those customers may also have more patience for any bumps Amazon experiences, too.
In an interview with
Fortune, Swami Sivasubramanian, the AWS VP of agentic AI, said that Fortune 500 execs whose companies don’t start experimenting with the technology risk missing out.
“Agents,” he said, “are fundamentally going to change how we work and how we live.”
—Jason Del Rey