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JULY 14, 2025 |
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Retail Media Weekly is now Commerce Media Weekly. |
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With Chase, Marriott, Uber, Instacart, and many more finance, travel and retail companies building ad networks, commerce media has expanded far beyond retail brands. This weekly newsletter will now cover the full ecosystem—from Amazon's latest moves to emerging platforms in finance, travel, and delivery. |
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The opportunity is bigger than retail. We want to make sure your strategy is, too. | | | |
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Retail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast. |
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With third-parties like LiveRamp and PromoteIQ making it possible for companies that have never had an ad business to go to market, more and more media networks are popping up outside of retail to capitalize on this growth. |
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If a company offers any sort of commerce, chances are it’s considered entering the media network business |
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Key stat: US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast. |
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Beyond the chart: |
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More than half (58%) of advertisers are interested in advertising on non-retail media networks, according to a December 2024 Skai and Path to Purchase Institute survey.
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The primary objectives of commerce media campaigns are sales/conversions (26.3%) and brand awareness (21.4%), per a January M+C Saatchi survey. |
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