Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the shopper journey, allocating budgets strategically, and applying creative best practices across channels. |
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JULY 14, 2025 |
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On what social media platform do US adults say they shop the most? |
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A) Facebook B) Instagram C) TikTok D) Pinterest |
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TOP STORY |
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Men’s care brand Every Man Jack employs a strategic calendar-based marketing approach that shifts focus throughout the year, responding to consumer behavior and competitive pressures. |
“[Our marketing approach] really depends on the time of the year,” said Nick Hasselberg, vice president of performance marketing and ecommerce at men’s care brand Every Man Jack on a recent episode of “ Behind the Numbers.” “At the beginning of the year, it’s brand marketing. In the back half of the year, it’s probably a little bit more [about] performance marketing.” |
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IN THE NEWS |
President Trump’s latest tariff plans threaten consumer confidence, retail sales. The US could impose blanket tariffs of 15% or 20% on most trading partners, the president told NBC News. Read online |
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Other headlines: |
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Kraft Heinz plots breakup as CPG headwinds prove too strong to handle. While the company has yet to decide exactly how the brands will be divided, the current plan is to spin off most of its grocery business (excluding its sauces and spreads) into an entity worth as much as $20 billion. Read online
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Save A Lot hones appeal to Hispanic customers with new format. The new “Save A Lot y Mas” stores contain products tailored to Hispanic audiences, including an expanded selection of fresh produce, specialty meats, and bakery items, with an emphasis on value. Read online
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Urban Outfitters, HGTV tap Pinterest to power college makeover competition. Urban Outfitters is teaming with HGTV to launch the “Dream Dorm Makeover Contest,” which invites students to create a Pinterest board that captures their vision for a dorm that reflects their personal style, supports their daily routines, and feels like home. Read online | | | |
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ANALYSIS |
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Virtual and hybrid events have more than proved their staying power as in-person experiences resumed post-pandemic. In fact, 62% of B2B marketers said they plan to attend webinars in 2025, while 45% will host their own webinars, according to a November 2024 survey by Sagefrog Marketing Group. |
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