US sponsored content spending will soar past $10 billion this year, EMARKETER forecasts. Download our report, “Influencer Marketing Measurement 2025,” for best practices on tracking ROI in these campaigns. |
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JULY 14, 2025 |
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What percentage of consumers would consider switching to a single provider that bundles services like streaming, music, and smart home? |
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A) 41% B) 66% C) 78% D) 82% |
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TOP STORY |
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Dentsu recently launched Robmix, a new business embedding itself in Roblox’s culture and users, per a Dentsu press release. Robmix is a platform created with the goal of “discovering and developing the next generation of creators” on Roblox and focuses on entertainment opportunities related to users. |
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IN THE NEWS |
Dismantling DEI may help T-Mobile now—but alienate Gen Z. T-Mobile has announced a full dismantling of its diversity, equity, and inclusion (DEI) programs as it seeks federal regulatory approval for two high-stakes deals. Read online |
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Meta risks EU fines to protect ad targeting business. Meta is refusing to change its “pay or consent“ model in the EU, per Reuters, risking fines to protect its ad-targeting capabilities. Read online
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Super Bowl ads will reportedly cost $8 million per 30-second slot. NBCUniversal will charge $8 million for 30-second Super Bowl LX spots, per an Adweek report citing those familiar with the matter. Read online | | | |
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ANALYSIS |
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"Department stores are getting a bad rap," said our analyst Suzy Davidkhanian on a recent episode of "Behind the Numbers." "The way that department stores were structured as this one-hit wonder shop where you could find every single thing under one roof is a fallacy." |
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Department stores are in a tough spot, as Hudson BAy’s recent bankruptcy shows. But ones that embrace new kinds of experiences, like the newly opened Printemps luxury department store in New York City's Financial District, might have the right idea for the future of department stores. |
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PODCAST |
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On today’s episode, we discuss how weight loss drugs work, their rise in popularity, and their impact on the health industry. Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts. Or watch our video podcast on YouTube! Follow us on Instagram. “Behind the Numbers” is made possible by Quad. | | |
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