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Good morning,
In investing, the opportunity cost of investing in one security is not investing in another security.
The reason concentrated investing (investing in your best ideas) works is because it takes opportunity cost into account; you are investing in your 20 or 30 best ideas instead of taking capital from those good ideas and going with your 300th best idea, for example.
It’s also possible to torture yourself by constantly comparing what you could’ve invested in versus what you really did invest in. No one puts 100% off their portfolio into the best performing stock on the market every day.
Instead, we can compare our current portfolio with what is available on the market today.
Changes should never be made because one security looks a little better than another.
Investing is an art, not a science. It’s far from precise.
Frictional costs like taxes, slippage, and brokerage fees mean that in general it’s best to sit back and not trade when there’s only a marginal benefit to be had from selling a current holding and buying a new security.
We err on the side of long-term investing at Sure Dividend.
Our only sell rule (outside of special events like acquisitions) is to sell if dividends per share didn't increase from one calendar year to the next.
This means we prioritize buying and holding securities that are paying us rising dividends.
To your high and compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. We just published the new July 2025 edition of the Sure Retirement Newsletter yesterday (7/13/25)! And we are offering a deep discount until 6:00 PM CDT today (7/14/25) only, reducing your price from $199/year to just $80/year. Click here to start your risk-free 7 day trial with the deep discount price locked in, while it's still available.
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