How Pop Mart Won Young Customers in a Fragmented Attention Economy. Three lessons from the Chinese brand behind Labubu. Attract New Customers Without Alienating Your Old Ones. Use this framework to mitigate the risks.

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The latest on HBR.org

01

How Pop Mart Won Young Customers in a Fragmented Attention Economy

Three lessons from the Chinese brand behind Labubu.

by Yang Li

 

02

Attract New Customers Without Alienating Your Old Ones

Use this framework to mitigate the risks.

by Ryan Hamilton and Annie Wilson

 

03

Research: The Gender Wage Gap Tipping Point

Simply hiring more women doesn’t solve the problem.

by Amber L. Stephenson and David B. Yerger

 

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