By Lucas Manfredi

When it comes to keeping audiences engaged, everyone from streamers and linear TV networks to esports leagues and music artists are tapping into the power of storytelling through live events.

Melanie Fletcher, whose production company Done + Dusted has been putting on live events across comedy, sports, gaming, music, specials and awards shows since 1998, tells TheWrap’s Office With a View that costs can range from as little as $1 million to as much as $50 million in any given year.