The most popular Prime Day deals (so far)
Plus: We want this slouchy leather bag
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The Recommendation

July 9, 2025

The hottest Prime Day deals, according to Wirecutter readers

A gif showing an assortment of products including a bath towel, a tote bag, a little black dress, food storage containers, and noise-cancelling headphones.
NYT Wirecutter

Among the hundreds of Prime Day deals we’ve posted so far, a few have grabbed our readers’ attention more than others. And while we certainly have our own favorite deals, we love to peek at what readers are eyeing. Your most popular picks always spark some inspiration for our own carts. You all have great taste, after all.

The most popular Prime Day deals so far→

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Some of the popular kids

Towels that feel like they came from a luxury hotel: Our top pick since 2017, these towels are a real Wirecutter Hall-of-Famer. They are the softest, warmest, and most comfortable towels we’ve ever tested. And we’ve found they hold up for years — only feeling fuller and plusher with each wash.

Frontgate Resort Collection Bath Towel

Use promo code WCJULY25

Save $50 on a set of 6 here

A wonderfully slouchy leather bag: This unstructured tote — made from supple Italian leather — is refined and generously spacious. It has a relaxed vibe that can easily transition from casual outings to more formal settings. Plus, it’s large enough to fit everything you could need for a long day.

The Small Easy Tote from Cuyana in the color Cappuccino

Use promo code WCSPECIAL to save on select colors

Save $54

A simple (in a good way) little black dress: Our style experts call this minidress “the definition of a foundation piece” for a reason. It’s got a straightforward design that you can layer, accessorize, and style countless ways. And we love that it’s made from a comfortable and stretchy double knit.

The Dream '90s Shift Dress from Everlane in the color Black

Get it for nearly $30 off

Pantry containers for satisfying organization: Our favorite dry food storage containers provide a tight seal to keep food fresh. In our testing (which included dropping them over and over again), they held up well. We especially appreciate how neatly they stack into cabinets.

Rubbermaid Brilliance Pantry Food Storage Containers

They’re on sale for $12 off

Noise-cancelling headphones that punch way above their weight: These affordable noise-cancelling headphones dampen noise impressively, sound great, and have a long battery life. Their large, roomy earcups and plush memory foam ensure you can wear them all day.

Soundcore Space One headphones in the color Sky Blue

They’re normally $100. But right now they’re just $66

Plus: The best (new!) Prime Day deals we’ve found today

Clockwise, from left to right: A pink beauty blender sponge, a black suitcase, and a person wearing a gray hoodie.
NYT Wirecutter

Do Prime Day deals change daily? In short, it’s complicated. But there are indeed new deals cropping up today. Our experts’ favorite fresh finds over the last few hours include a Boy Smells candle that’s earthy and elegant, our top-pick headphones for running, and a really great hoodie.

The early bird doesn’t always catch the worm→

The on-sale clothing, shoes, and accessories our style experts are most excited about right now

Grid of images of products listed in Style Prime Day deals roundup including a turtleneck dress, a 90s style black dress, and a tote back.
NYT Wirecutter

Our style experts have done the legwork over the years, testing hundreds of T-shirts, bags, jeans, sweaters, shoes, and more to find the timeless, stylish clothing and accessories that you’ll wear for the long haul. And Prime Day can be a particularly good time to pick up some evergreen investment pieces — at a discount.

A pair of straight-leg jeans, a crisp white tee, and classic cotton pajamas→

One last thing: The one tool our kitchen expert swears by to make “ultra-thin” smash burgers

The Cuisinart CISB-275 Stainless Steel Smashed Burger Press

Achieving the perfect burger smash is easy if — and only if — you have the right equipment. And with this sturdy stainless steel grill press that our expert calls “The Hulk,” you can evenly smash foods without overexerting yourself. Burgers, potatoes, grilled cheeses … you name it.

Get the deal→

MORE DEALS COVERAGE

These Wirecutter-recommended kitchen tools are on sale for Prime Day→

Things are moving fast, so apologies if a deal we mentioned expired before you got to your inbox. For the latest live updates, head here.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

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