Today, we continue the 10-issue series in which I discuss the most common problems that I see on each slide in founders’ pitch decks. Today’s issue will look at the Traction Slide.

What is the most common problem with the Traction Slide?

Very simply, there are three problems with traction slides:

Problems with the traction slide are extremely common, largely because founders either (i) understand the importance and use this as the slide where they are willing to take liberties with the truth, (ii) overvalue their innovation and undervalue traction, meaning they either leave this out completely or have suboptimal slide placement.

Let’s look at how to solve these three problems.

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